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Who's watching my ADS?

Date of publication: June 9, 2002

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Brian Rock, Robert Chard

Abstract:

This paper looks at the results of a study on quality of viewing (in terms of level of attention to program), and how this data can be used to improve the efficiency of real world media planning.

Brian Rock

Author

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Robert Chard

Author

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Citation

Rock and Chard (2002a, June 09). Who's watching my ADS? . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/watching-the-devices