You searched for: "*"

The results has been filter on Tags containing Diversification.
ANA has found 4 results for you, in 59 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Diversification by pharmaceutical companies into other areas of the health care industry

To summarise, one must look again at Table I when diversifying and expanding in the health care field. Look at the total market, consider all products and services and especially services. Look at highly specialised fields such as life support...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: Robert S. First
June 1, 1973
×

Citation

First, R. S. (1973a, June 01). Diversification by pharmaceutical companies into other areas of the health care industry. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/diversification-by-pharmaceutical-companies-into-other-areas-of-the-health-care-industry


Research papers

Communication with physicians

I would like however to look at the problems of diversification and communication from the international standpoint, and to deal mainly with pharmaceuticals - diversification into new therapeutic areas internationally - which is after all the major...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: Ken M.H. Coleman
June 1, 1973
×

Citation

Coleman, K. M. (1973a, June 01). Communication with physicians. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/communication-with-physicians


Research papers

Cost-effective market mapping using the "Item X Use" concept

The paper commences by briefly reviewing some of the research problems which face marketing companies in the process of diversification and highlights the need for a reliable and inexpensive procedure for obtaining an overview of new markets. Next a...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: W. A. K. Frost
June 1, 1973
×

Citation

Frost, W. A. (1973a, June 01). Cost-effective market mapping using the "Item X Use" concept. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/cost-effective-market-mapping-using-the-item-x-use-concept


Research papers

Diversification

Created in 1886 - a small plant for the production of dyestuffs, located in Basle - SANDOZ is today well known throughout the world for its dyestuffs, pharmaceuticals, agrochemicals, dietetic and hospital supply products, thanks to its considerable...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: R. Biard
June 1, 1973
×

Citation

Biard, R. (1973a, June 01). Diversification. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/diversification