Diversification by pharmaceutical companies into other areas of the health care industry

Author: Robert S. First

Abstract:

To summarise, one must look again at Table I when diversifying and expanding in the health care field. Look at the total market, consider all products and services and especially services. Look at highly specialised fields such as life support systems and look at health care facilities in addition to products and services. Over the past 10 years the health care industry has been perhaps the most dramatic growth market in the world and we think it will continue to be so. There are dramatic breakthroughs coming in many fields such as immunology, radiology, life support systems and services. We hope that your companies will be privileged to take advantage of these opportunities.

Robert S. First

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