Abstract:
To summarise, one must look again at Table I when diversifying and expanding in the health care field. Look at the total market, consider all products and services and especially services. Look at highly specialised fields such as life support systems and look at health care facilities in addition to products and services. Over the past 10 years the health care industry has been perhaps the most dramatic growth market in the world and we think it will continue to be so. There are dramatic breakthroughs coming in many fields such as immunology, radiology, life support systems and services. We hope that your companies will be privileged to take advantage of these opportunities.
Research Papers
The use of international online databases in competitive analysis
Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Janet Matthews
 
February 27, 1985
Research Papers
A marketing information and communication system
Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Authors: Brian Keedwell, Richard Starr
 
June 15, 1983
Research Papers
Application of database technology to environmental data
Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: James C. Newell
 
June 15, 1983
