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Communication with physicians

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Date of publication: June 1, 1973

Author(s): Ken M.H. Coleman

Abstract:

I would like however to look at the problems of diversification and communication from the international standpoint, and to deal mainly with pharmaceuticals - diversification into new therapeutic areas internationally - which is after all the major type of diversification that we as pharmaceutical market researchers are faced with.

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