Abstract:
I would like however to look at the problems of diversification and communication from the international standpoint, and to deal mainly with pharmaceuticals - diversification into new therapeutic areas internationally - which is after all the major type of diversification that we as pharmaceutical market researchers are faced with.
This could also be of interest:
Research Papers
Interviewing physicians
Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jules Klanfer
 
June 15, 1963
Research Papers
Communication index
Catalogue: Congress 2007: Excellence
Authors: Jun Zhang, Wei-Cheng Chen, Ying Qin, Min Shen
Company: InterMedia Survey Institute
September 19, 2007
