Abstract:
I would like however to look at the problems of diversification and communication from the international standpoint, and to deal mainly with pharmaceuticals - diversification into new therapeutic areas internationally - which is after all the major type of diversification that we as pharmaceutical market researchers are faced with.
Research Papers
Speed, power and efficiency
Catalogue: ESOMAR Net Effects 2001
Authors: Karen J. Partridge, Allen Kamer
 
February 11, 2001
Research Papers
Mirror, mirror on the wall - Are we the same for all?
Catalogue: Global Healthcare 2004
Authors: Sharmila Singh, Debraj Dasgupta
Company: KANTAR TNS Malaysia
February 22, 2004
