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Research papers

Havanna Reinvention

We share the case of Havanna - a relevant company in Argentina, valuable and respected in a region that leads one of those few (and at this point we would say strange) categories that have no multi-national competence, and is therefore responsible...

Catalogue: Latin America 2020 - Insights Festival
Authors: Alan Aurich, Alejandro Alcedo, Fernando Moiguer, Magdalena Iocco, Lorena Cura
Companies: Compañia de Negocios Moiguer, Havanna
October 19, 2020
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Citation

Aurich, Alcedo, Moiguer, Iocco and Cura (2020a, October 19). Havanna Reinvention. ANA - ESOMAR. Retrieved February 08, 2025, from


https://ana.esomar.org/documents/havanna-reinvention


Research papers

Leadership imperative

Latin America is economically thriving, however the region misses a conceptual framework to organise business in the new economy. With a consumer confidence crisis eroding institutions and, and the exclusion of income from am emerging middle class...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Fernando Moiguer, José Orlando, Magdalena Iocco, Lorena Cura
Company: Compañia de Negocios Moiguer
April 4, 2014
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Citation

Moiguer, Orlando, Iocco and Cura (2014a, April 04). Leadership imperative. ANA - ESOMAR. Retrieved February 08, 2025, from


https://ana.esomar.org/documents/leadership-imperative-8122