Abstract:

Latin America is economically thriving, however the region misses a conceptual framework to organise business in the new economy. With a consumer confidence crisis eroding institutions and, and the exclusion of income from am emerging middle class from the financial system, Zurich Life was motivated to reposition their brand repositioning to focus on three key imperatives: Leadership, Renovation and Identity. Learn how Zurich Life Latin America used strategy definition to re-establish their business division in a thriving region.