Havanna Reinvention

Date of publication: October 19, 2020

Abstract:

We share the case of Havanna - a relevant company in Argentina, valuable and respected in a region that leads one of those few (and at this point we would say strange) categories that have no multi-national competence, and is therefore responsible for undertaking the strenuous task of leading the market. It is the case of a company, that facing new consumer trends and a transformation in the competitive scenario, has stepped out of its comfort zone to re-think. Our intention in this paper is to highlight the advantages of re-purposing for a small business, because we think that by making weakness a virtue, what we learn from the process can be extrapolated.

Alan Aurich

Author

This is a long description of some author details.

Alejandro Alcedo

Author

This is a long description of some author details.

Fernando Moiguer

Author

This is a long description of some author details.

Magdalena Iocco

Author

This is a long description of some author details.

Lorena Cura

Author

This is a long description of some author details.

This could also be of interest:

Videos

Research Reports

Videos

  • PDF