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Videos

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Embracing the Avalanche of Change. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/embracing-the-avalanche-of-change-11979


Videos

Reading the tea leaves

Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.

Catalogue: Fusion 2019
Authors: Akiko Hoshi, Rumiko Ayusawa
Company: INTAGE HOLDINGS Inc.
November 10, 2019
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Citation

Hoshi and Ayusawa (2019a, November 10). Reading the tea leaves. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/reading-the-tea-leaves-10867