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Research papers

Tips and Tricks to Make Pricing Research Better and More Actionable

Pricing research can have a profound impact on a company's business results. However, to do so it needs to be conducted with a detailed understanding of how buyers make purchase decisions, as established by behavioural economics. The learnings from...

Catalogue: North America 2024 - Innovation
Author: Per Sjofors
Company: Sjofors Partners Inc
August 5, 2024
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Citation

Sjofors, P. (2024a, August 05). Tips and Tricks to Make Pricing Research Better and More Actionable. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/tips-and-tricks-to-make-pricing-research-better-and-more-actionable
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Citation

Palacio, X. (2023a, May 12). Descriptive results, or how to leave part of your turnover untapped. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/descriptive-results-or-how-to-leave-part-of-your-turnover-untapped


Research papers

General practitioners' price awareness in the asthma market

This paper outlines the method and some of the main findings of a research study conducted amongst 102 General Practitioners in the UK in August 1986. The aim of the study was to establish the extent of GPs' awareness of the prices of products...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Christine McCann
June 15, 1987
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Citation

McCann, C. (1987a, June 15). General practitioners' price awareness in the asthma market. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/general-practitioners-price-awareness-in-the-asthma-market


Research papers

How research can help to get the price right

In the first place we shall discuss the place of price in the marketing mix for products in general and a newspaper in particular. We shall examine the complexities of the "joint supply" of editorial and advertising space. Next we examine the role of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Alan Wolfe, Peter Bartram
Company: Harris Interactive (Europe)
June 15, 1972
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Citation

Wolfe and Bartram (1972a, June 15). How research can help to get the price right . ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/how-research-can-help-to-get-the-price-right-


Research papers

Price policy and price research (magazines)

The problem dealt with here arose from the quite practical question of what influence the selling price of a magazine has on sales . We wanted to see whether the economic principle that "raising the selling price always means danger of lessened...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: G. Gutjahr
June 15, 1972
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Citation

Gutjahr, G. (1972a, June 15). Price policy and price research (magazines). ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/price-policy-and-price-research-magazines-


Research papers

Market research and forecasting the elasticity of demand and its analysis

All market research aims to fix the efficacy of the sales and to know the demand and the influence of certain factors upon the consumers' manifestations and their decisions. The determination of the necessities which must continually satisfy industry...

Catalogue: The European Marketing Research Review 1969
Author: Mihail C. Demetrescu
August 1, 1969
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Citation

Demetrescu, M. C. (1969a, August 01). Market research and forecasting the elasticity of demand and its analysis. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-the-elasticity-of-demand-and-its-analysis