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Case studies

Effective communication through market research

The pharmaceutical industry is a sector that has been undergoing a number of changes over the past few years. the most evident change is related to the increase in competition, resulting in a great number of mergers and acquisitions. In order to...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka
Company: Roche
June 15, 2008
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Citation

Boscatti and Muranaka (2008a, June 15). Effective communication through market research. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/effective-communication-through-market-research-


Case studies

Effective communication through market research

Along with the process of change that has recently occurred to the pharmaceutical industry, in some cases, traditional communication ways have not been as effective as in the past. This occurs due to an increase in costs and, also, because of the...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka
Company: Roche
February 4, 2008
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Citation

Boscatti and Muranaka (2008a, February 04). Effective communication through market research. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/effective-communication-through-market-research


Research papers

eBusiness changes global and strategic marketing

This paper provides a comprehensive description and definition of the eBusiness landscape, how it affects healthcare, and opportunities created in the health industry and specifically in diabetes care. Marketing and sales managers are bombarded with...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: Meinhard F. Schmidt
Company: Roche
May 1, 2001
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Citation

Schmidt, M. F. (2001a, May 01). eBusiness changes global and strategic marketing . ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/ebusiness-changes-global-and-strategic-marketing-


Research papers

Prevalence estimation of selected fungal infections for today and a forecast for the year 2000, covering key countries

Estimations of the potential market volume for new products should be developed from clinical and epidemiological data (number of patients) as a basis, rather applying straightforward estimations of sales volumes. The goals of the study presented...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Sebastian Weil, Arno Brandt
Company: Roche
June 1, 1995
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Citation

Weil and Brandt (1995a, June 01). Prevalence estimation of selected fungal infections for today and a forecast for the year 2000, covering key countries. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/prevalence-estimation-of-selected-fungal-infections-for-today-and-a-forecast-for-the-year-2000-covering-key-countries