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Research papers

Fully interactive media planning model

This new model called: "Sherlock" is smart, speedy interactive. It really helps the media planner to find out the convenient plan. The time required for an evaluation is less than three seconds. For an optimisation it varies from some seconds to some...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Henri Bergonier, Jean-Pierre Vignolle, Denis Harang
June 15, 1984
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Citation

Bergonier, Vignolle and Harang (1984a, June 15). Fully interactive media planning model. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/fully-interactive-media-planning-model


Research papers

Spatial view of data according to the TypTop method (French)

TYPTOP is a new method of sample survey and of data processing, allowing to get a spatial view of the elements to be studied: - New or existing products; - Brands; - Advertisements; - Politicians. This method lies on the 3 following components: 1) An...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Henri Bergonier, D. Wattez
September 1, 1974
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Citation

Bergonier and Wattez (1974a, September 01). Spatial view of data according to the TypTop method (French). ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/spatial-view-of-data-according-to-the-typtop-method-french-


Research papers

Spatial view of data according to the TypTop method

TYPTOP is a new method of sample survey and of data processing, allowing to get a spatial view of the elements to be studied: - New or existing products; - Brands; - Advertisements; - Politicians. This method lies on the 3 following components: 1) An...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Henri Bergonier, D. Wattez
September 1, 1974
×

Citation

Bergonier and Wattez (1974a, September 01). Spatial view of data according to the TypTop method. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/spatial-view-of-data-according-to-the-typtop-method


Research papers

Typology at random

Typal analysis is a powerful tool for determining a structure within a large body of data . By studying and comparing the results of two series of experiments (random typology and typology of random numbers) we have been able to define two...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Henri Bergonier, Bernard Morin
June 15, 1972
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Citation

Bergonier and Morin (1972a, June 15). Typology at random. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/typology-at-random


Research papers

Electronic data-processing (French)

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
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Citation

Bergonier, H. (1962a, June 15). Electronic data-processing (French). ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/electronic-data-processing-french-


Research papers

Electronic data-processing

Manufacturers of electronic calculating equipment have recently produced high-output assemblies capable of reliably processing data at a very high speed. Despite the very wide choice of mechanographical equipment now available, the use of "electronic...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Henri Bergonier
June 15, 1962
×

Citation

Bergonier, H. (1962a, June 15). Electronic data-processing. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/electronic-data-processing