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Spatial view of data according to the TypTop method (French)

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Henri Bergonier, D. Wattez

Abstract:

TYPTOP is a new method of sample survey and of data processing, allowing to get a spatial view of the elements to be studied: - New or existing products; - Brands; - Advertisements; - Politicians. This method lies on the 3 following components: 1) An original system to collect information through bill-sticking; 2) A mathematical method and a programme of processing; 3) A system to view the results through bill-sticking.

Henri Bergonier

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D. Wattez

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Research Papers

Spatial view of data according to the TypTop method

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Henri Bergonier, D. Wattez

 

September 1, 1974

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Citation

Bergonier and Wattez (1974a, September 01). Spatial view of data according to the TypTop method. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/spatial-view-of-data-according-to-the-typtop-method


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A new method of data capture for record sales

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Guy Sutcliffe

 

June 15, 1979

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Citation

Sutcliffe, G. (1979a, June 15). A new method of data capture for record sales. ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/a-new-method-of-data-capture-for-record-sales


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Innovation by data analysis (French)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Jean Paul Aimetti

 

June 15, 1976

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Aimetti, J. (1976a, June 15). Innovation by data analysis (French). ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/innovation-by-data-analysis-french-


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Citation

Bergonier and Wattez (1974a, September 01). Spatial view of data according to the TypTop method (French). ANA - ESOMAR. Retrieved June 10, 2025, from


https://ana.esomar.org/documents/innovation-by-data-analysis-french-