Resources Library by ANA

Glocalisation in Asia Pacific

This paper addresses the issues arising from an objective review of a dozen years observing and participating in brand building exercises in the Asia Pacific region. An examination of the way in which available budgets are deployed led to questioning...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Roger M. Brookin

Company: Unilever

June 15, 1992

10 year's experience in using marketing models for new product development in Asia Pacific

Unilever has been actively launching new brands in the Japanese market as well as maintaining and expanding its presence in other Asia-Pacific markets. At the root of the approach has been a combination of using internal expertise in marketing...

Catalogue: ESOMAR Congress 1988

Authors: Roger M. Brookin, Oscar Schneersohn

Company: Unilever

September 1, 1988

Market research in Asia Pacific

This paper describes the companies providing research services in Asia Pacific, discusses the resources which have been developed by them, and the services they offer. A brief look is taken at official government statistics. In conclusion a few...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Euan C. Blauvelt

June 15, 1984

Southeast Asia

Governments - new and almost new - are confronted with the immediate need of knowing what policies are acceptable to whom and under what terms. This need is not always recognized. Yet a recent statement by a Cabinet Minister in one country that...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Emily Lewis Jones

June 15, 1961