Market research in Asia Pacific

Date of publication: June 15, 1984

Abstract:

This paper describes the companies providing research services in Asia Pacific, discusses the resources which have been developed by them, and the services they offer. A brief look is taken at official government statistics. In conclusion a few crucial issues are highlighted, not so much to provide a definitive picture, as to stimulate the reader to consider some of the differences between East and West.

Euan C. Blauvelt

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