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Research papers

Researching the unresearchable

In the UK, 6,000 people take their own lives every year; 4,000 of them are men. Samaritans sought to develop an ad campaign aimed at reducing male suicide. The campaign was aimed at men in low income groups living in the most socially deprived areas...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Nick Johnson, Nicola Peckett
Company: Volante Research
November 13, 2011

Research papers

Euromale

In 1999 a study asked men around Europe what they thought of their lives: their jobs, their partners, their kids, their friends, women, sex, and advertising? How did this differ by age from 21-65 years? How did it differ by country between the United...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Christene McCauley, Nick Johnson
Company: Diageo
November 5, 2003