Resources Library by ANA

Consumer cognitions

This paper reports on a research study using a mental mapping technique, involving laddering interviews, which makes the link between perfume brands and the benefits derived from the purchase, and how these benefits in turn satisfy the purchaser's...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance

Author: Susan Baker

December 1, 1996

Body language in newspapers

This paper details the findings of an empirical study designed to investigate just how powerful newspaper headlines might be in terms of: 1) communicating signals that allow the reader to identify the title, in the absence of any other, formal,...

Catalogue: Seminar 1983: Publishing A Better Product

Authors: Brian Haworth, Colin Bowring

November 23, 1983

Are you ready to meet EVE?

Surveys are yesterday's insights technology. The future is about artificial intelligence and conversations with benefits for researchers, research buyers, consumers.  In this presentation, we look at the technology, its application and the...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Garreth Chandler, Tom Caley

Company: Evolve Research

November 2, 2020

Report on qualitative research on hypotheses on grouping for count lines

On the basis of existing research evidence andgenerate experience of the market, it was hypothesizedthat a number of brands were perceived as similar,fulfilling similar needs in terms of benefits offered. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 3, 1973

Qualitative research into Eucryl toothpowder

The research was required into the attitudes towards EucrylToothpowders (Eucryl White and Eucryl Smoker) withparticular reference to:1. Possible benefits and disadvantages of thePowder form;2. The social appeal of the concept of smokers dentifrice;3....

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

April 11, 1973

The continental quilt story

Despite the fact that twenty-five percent of householdshave at least one Continental Quilt in the home thereis very low awareness of brands. This is no doubtdue to the fact that suppliers have relied almostexclusively on price as their major...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

April 1, 1978

Research for decisions

Marketing Models are not a substitute for the art of the marketing man but they are addressed to the same problem, i.e. they offer the facility for putting some (not all) of the elements in the mix together and then predicting the likely outcome. The...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: J. D. W. Stewart, Jacques Blanchard

September 1, 1974

Practical experience with central telephone interviewing

The paper discusses the advantages and disadvantages of centralised telephone interviewing, in particular in comparison with conventional decentralised personal interviewing. Centralised telephone interviewing provides real benefits in terms of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Ian Jarvis

Company: Burke, Inc.

September 1, 1978

Demonstrating the advantage of artificial intelligence in market research

Gary Ellis, COO and co-Founder of Remesh, will delve into the importance of AI in market research, and how it is a valuable tool for drawing qualitative insights on a massive scale to better understand the masses and bring market research into the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Gary Ellis

November 11, 2018