Resources Library by ANA

Decision support system in marketing

Computerised DSS do provide the potential for better decisions to be made and for significant increases in management productivity. The degree to which this potential can be realised depends upon culture and organisation as much as upon computer...

Catalogue: ESOMAR Congress 1987

Author: Gavin T. Leslie

June 15, 1987

Multinational telephone surveys from the link central telephone bank in Lucerne, Switzerland

This paper provides the reader with a short description of the methodological advantages of multinational telephone interviewing from a single location and in particular from a central telephone bank in Switzerland.

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Jos Vloemans

Company: LINK Institut für Markt- und Sozialforschung

June 15, 1984

Body language in newspapers

This paper details the findings of an empirical study designed to investigate just how powerful newspaper headlines might be in terms of: 1) communicating signals that allow the reader to identify the title, in the absence of any other, formal,...

Catalogue: Seminar 1983: Publishing A Better Product

Authors: Brian Haworth, Colin Bowring

November 23, 1983

Practical experience with central telephone interviewing

The paper discusses the advantages and disadvantages of centralised telephone interviewing, in particular in comparison with conventional decentralised personal interviewing. Centralised telephone interviewing provides real benefits in terms of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Author: Ian Jarvis

Company: Burke, Inc.

September 1, 1978

The continental quilt story

Despite the fact that twenty-five percent of householdshave at least one Continental Quilt in the home thereis very low awareness of brands. This is no doubtdue to the fact that suppliers have relied almostexclusively on price as their major...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

April 1, 1978

St. Michael

Marks and Spencer, with its concentrated merchandising in a selected range of clothing and food with a single concept of quality, occupies a unique position in world marketing. There are some larger retailers in Europe in terms of sales. Our...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Jan de Somogyi

August 1, 1975

Research for decisions

Marketing Models are not a substitute for the art of the marketing man but they are addressed to the same problem, i.e. they offer the facility for putting some (not all) of the elements in the mix together and then predicting the likely outcome. The...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: J. D. W. Stewart, Jacques Blanchard

September 1, 1974

Communication research for supermarket butchery

The research was required in orderto determine optimum means of communicating with meatshoppers and to narrow the gap between traditionalbutchery benefits and supermarket butchery. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 3, 1974

Report on qualitative research on Rowntree Mackintosh 'Square Range'

The objectives of the research reported herewere to examine the products in terms of the benefitsoffered in relation to consumer needs in order tosupport, modify or refute hypotheses about the productsand to define a target audience and...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

July 1, 1973