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Videos

Optimizing customer experience

Design research is an integrated process where the client and research team work together closely. Design thinking brings a new mode to traditional market research methodology and which can lead to better marketing innovations and solutions. How to...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Rebecca Chen, Weiwei Zhang
December 4, 2017

Videos

Shifting customer engagement in the multichannel retail era

Consumers are making significant changes in the way they shop for groceries with important implications for brands and retailers. In grocery retail, across the globe, many brands now see one-fifth to almost half their sales from online purchases. Not...

Catalogue: Asia Pacific 2017: Discoveries
Author: Teeradet Dumrongbhalasitr
December 4, 2017

Videos

Indian TV industry

Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...

Catalogue: Asia Pacific 2017: Discoveries
Author: Bipin Mundhwa
December 4, 2017

Videos

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Robin de Rooij, Paul Janssen
Company: SKIM
December 4, 2017

Videos

Video storytelling in medical ethnographic research

Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Xiaoqiong (Afra) Chen, Zou Xiong
Company: Ipsos MRBI
December 4, 2017

Videos

Integrating survey data and user data

In the age of performance and programmatic marketing, advertisers have come to expect speed, agility and accuracy in everything from target audience understanding, to communications planning, and measuring campaign effectiveness. This paper details...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Bonnâe Ogunlade, Simon Zhong
December 4, 2017

Videos

The hunt for an "authentic" coffee experience

Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Humphery Chen, Junichi Ichiba
Company: INTAGE HOLDINGS Inc.
December 4, 2017

Videos

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Alex Tu, Jeff Tsui
Company: Kantar
December 4, 2017

Videos

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: April (Fanpan) Zeng, Jennifer Serrano, Pete Cape
Company: Research Now SSI
December 4, 2017