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Videos

Youth in flux: Unapologetic. Sensitive. Restless

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
November 27, 2017
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Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, November 27). Youth in flux: Unapologetic. Sensitive. Restless. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/youth-in-flux-unapologetic-sensitive-restless


Research papers

Hello quintastics!

This study showcases how combining methods to form a 360° approach can provide mind-blowing insights and lead the field of qualitative research into new directions. In this whitepaper, we share why we embarked on this research, what we did, how we...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Liesbeth Gerritsen, Pernille Kok-Jensen, Sandra van Vemden
Company: MARE
October 30, 2017
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Citation

Gerritsen, Kok-Jensen and van Vemden (2017a, October 30). Hello quintastics!. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/hello-quintastics-


Research papers

Youth in flux

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
September 4, 2017
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Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, September 04). Youth in flux. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/youth-in-flux


Videos

Hello quintastics!

How a bold approach to traditional qualitative research launched an entirely new target group and encouraged fellow researchers to rethink what qual can do.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Liesbeth Gerritsen, Sandra van Vemden
Company: MARE
January 11, 2017
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Citation

Gerritsen and van Vemden (2017a, January 11). Hello quintastics!. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/hello-quintastics--8941


Research papers

How we became curators of cool

In this paper we deep dive into this continuous research cycle and its methodology using a specific target group as an example: The Tumblr-Generation. This young creative vanguard is arguably the most influential target group at the moment. Our paper...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Els Dragt, Pernille Kok-Jensen
Company: MARE
November 18, 2015
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Citation

Dragt and Kok-Jensen (2015a, November 18). How we became curators of cool. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/how-we-became-curators-of-cool


Research papers

Every grey cloud has a silver lining

Senior citizens have the time to enjoy life, but the way they do that and their needs and desires differ per individual. Senior citizens cannot be seen, nor handled, as a single homogeneous group.They can be segmented based on their need to control...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Vanesse van Eeghen, Liesbeth Gerritsen
Companies: MARE, Ogilvy
November 5, 2003
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Citation

van Eeghen and Gerritsen (2003a, November 05). Every grey cloud has a silver lining. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/every-grey-cloud-has-a-silver-lining


Research papers

The future of research

Qualitative research has at its essence the search for a consumer truth, an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data smog and advertising clutter...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Fiona Jack, Bas Homans
Companies: Green Light International, MARE
September 1, 2000
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Citation

Jack and Homans (2000a, September 01). The future of research. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/the-future-of-research