Abstract:
This study showcases how combining methods to form a 360° approach can provide mind-blowing insights and lead the field of qualitative research into new directions. In this whitepaper, we share why we embarked on this research, what we did, how we went about it and what we have learned during this journey. We'll share some of the key insights from the study and shed light on some of the bumps and hurdles we encountered along the way.