Abstract:

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and youth helped uncover fresh and powerful insights. How does one go about researching youth on a global level – finding out what makes them tick and exploring the trends that shape the world around them? Thanks to a highly collaborative process and plenty of creative freedom MARE and Viacom pushed the envelope of what integrated research approaches can achieve. This paper covers what we wanted to achieve, how we went about it, key findings, how these findings were brought to life and the impact. We'll also share some of the lessons learned along the way.