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Hess, M. (2023a, October 05). Facing Reality in the B2B Market. ANA - ESOMAR. Retrieved April 20, 2025, from
https://ana.esomar.org/documents/facing-reality-in-the-b2b-market
Hess, M. (2023a, October 05). Embracing Smart Products, Services and Systems . ANA - ESOMAR. Retrieved April 20, 2025, from
https://ana.esomar.org/documents/virtual-incentives-