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Research papers

Combining economic and image analysis for breakthrough brand management

The writers have developed a new approach that draws together these two sets of dimensions. Based on advanced econometric methods, it presents a simultaneous analysis of both economic and image measures. This methodology permits managers to draw...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Eric Almquist, Ian H. Turvill, Kenneth J. Roberts
June 15, 1998

Research papers

Information acceleration

In this paper we discuss Information Acceleration, an interactive multimedia market research approach for new product development. The paper is divided into three parts. First we discuss how the features of Information Acceleration (LA) 1 *...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Roberta Chicos, Eric Almquist
September 1, 1996

Research papers

The role of qualitative research in planning new industrial products

This study illustrates the use of focus group research in the development of a new product in a high-technology field. Most U.S. high technology firms conduct very little formal market research, and they rarely conduct qualitative market research as...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Authors: Eric Almquist, Yvette Kirby
February 26, 1986