The role of qualitative research in planning new industrial products

Date of publication: February 26, 1986

Abstract:

This study illustrates the use of focus group research in the development of a new product in a high-technology field. Most U.S. high technology firms conduct very little formal market research, and they rarely conduct qualitative market research as part of the new product design process. The market research described in this paper illustrates the use of focus groups to help design a highly complex, technical product: CAD/CAM software.

Eric Almquist

Author

This is a long description of some author details.

Yvette Kirby

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF