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The role of qualitative research in planning new industrial products

Date of publication: February 26, 1986

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Authors: Eric Almquist, Yvette Kirby

Abstract:

This study illustrates the use of focus group research in the development of a new product in a high-technology field. Most U.S. high technology firms conduct very little formal market research, and they rarely conduct qualitative market research as part of the new product design process. The market research described in this paper illustrates the use of focus groups to help design a highly complex, technical product: CAD/CAM software.

Eric Almquist

Author

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Yvette Kirby

Author

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Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

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June 15, 1986

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Tisler, S. (1986a, June 15). Concept research in industrial products and advertising. ANA - ESOMAR. Retrieved June 04, 2025, from


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Catalogue: Seminar 1969: Research In Industrial Marketing

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Perruche, Rouge, Miraglia, Geiger and Lagioni (1969a, March 05). Industrial data and new trends in industrial marketing research. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/industrial-data-and-new-trends-in-industrial-marketing-research


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The role of the industrial researcher in maximising opportunities for consumer goods manufacturers

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Jonathan P. Shingleton

 

October 1, 1981

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Shingleton, J. P. (1981a, October 01). The role of the industrial researcher in maximising opportunities for consumer goods manufacturers. ANA - ESOMAR. Retrieved June 04, 2025, from


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Citation

Almquist and Kirby (1986a, February 26). The role of qualitative research in planning new industrial products. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-role-of-the-industrial-researcher-in-maximising-opportunities-for-consumer-goods-manufacturers