Abstract:
This study illustrates the use of focus group research in the development of a new product in a high-technology field. Most U.S. high technology firms conduct very little formal market research, and they rarely conduct qualitative market research as part of the new product design process. The market research described in this paper illustrates the use of focus groups to help design a highly complex, technical product: CAD/CAM software.
This could also be of interest:
Research Papers
Concept research in industrial products and advertising
Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Susana Tisler
 
June 15, 1986
Research Papers
Industrial data and new trends in industrial marketing research
Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Louise Perruche, P. Rouge, Mario Miraglia, Herbert Geiger, Iginio Lagioni
 
March 5, 1969
