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The role of qualitative research in planning new industrial products

Date of publication: February 26, 1986

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Authors: Eric Almquist, Yvette Kirby

Abstract:

This study illustrates the use of focus group research in the development of a new product in a high-technology field. Most U.S. high technology firms conduct very little formal market research, and they rarely conduct qualitative market research as part of the new product design process. The market research described in this paper illustrates the use of focus groups to help design a highly complex, technical product: CAD/CAM software.

Eric Almquist

Author

This is a long description of some author details.

Yvette Kirby

Author

This is a long description of some author details.

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Citation

Almquist and Kirby (1986a, February 26). The role of qualitative research in planning new industrial products. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-role-of-qualitative-research-in-planning-new-industrial-products