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Research papers

A powerful mix

The objective of this paper is to introduce an innovative methodology for propagating audience data in a consumer panel in order to build a 'single source' and to measure advertising efficiency.

Catalogue: WM3 2007
Authors: Jean-Luc Stehlé, Laurent Battais
June 3, 2007

Research papers

Joint probabilisation of audience data provided by different surveys

This communication presents an audience probabilisation method taking into account different surveys (cross-sectional GRP data surveys audience panels consumer panels etc.). It analyses the new radio probabilisation system carried out since 1998...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Jean-Luc Stehlé, Jean-Louis Chandon, Pascal Mauris
Company: Mediametrie
June 15, 1999