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Joint probabilisation of audience data provided by different surveys

Date of publication: June 15, 1999

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Company: Mediametrie

Authors: Jean-Luc Stehlé, Jean-Louis Chandon, Pascal Mauris

Abstract:

This communication presents an audience probabilisation method taking into account different surveys (cross-sectional GRP data surveys audience panels consumer panels etc.). It analyses the new radio probabilisation system carried out since 1998 in the French market and produces a new method for mixing consumer panels data with audience data without using the traditional and sometimes controversial data vision techniques

Jean-Luc Stehlé

Author

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Jean-Louis Chandon

Author

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Pascal Mauris

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Research Papers

Time to change time

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Ken Holden, Gilles Santini

 

June 23, 2005

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Citation

Holden and Santini (2005a, June 23). Time to change time. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/time-to-change-time


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Media research

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Dina Raimondi

 

September 1, 1998

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Citation

Raimondi, D. (1998a, September 01). Media research. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/media-research-5326


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The wonderful art of creating more from less

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Bas de Vos, Camiel Camps

Company: GfK

April 1, 2001

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Citation

de Vos and Camps (2001a, April 01). The wonderful art of creating more from less. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-wonderful-art-of-creating-more-from-less


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Citation

Stehlé, Chandon and Mauris (1999a, June 15). Joint probabilisation of audience data provided by different surveys. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-wonderful-art-of-creating-more-from-less