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A powerful mix

Date of publication: June 3, 2007

Catalogue: WM3 2007

Authors: Jean-Luc Stehlé, Laurent Battais

Abstract:

The objective of this paper is to introduce an innovative methodology for propagating audience data in a consumer panel in order to build a 'single source' and to measure advertising efficiency.

Jean-Luc Stehlé

Author

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Laurent Battais

Author

This is a long description of some author details.

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Stehlé and Battais (2007a, June 03). A powerful mix. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/powerful-insights