You searched for: "*"

The results has been filter on Authors containing Ken Clarke.
ANA has found 2 results for you, in 132 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The importance of marque

Most market surveys, for reasons of cost, are generally limited to owners of cars within particular sectors; the definition generally includes people who have bought a car of the type specified in recent years. Necessarily within such a sample there...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Authors: Ken Clarke, Bob McDowell
Company: KANTAR TNS Malaysia
June 15, 1996
×

Citation

Clarke and McDowell (1996a, June 15). The importance of marque. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/the-importance-of-marque


Research papers

Problems of fact-finding in marketing to farmers

The British Market Research Bureau has conducted a number of surveys among farmers on topics ranging from mechanical equipment to fertilisers. This paper draws principally on the latest - and one of the largest - of these surveys, which was carried...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Ken Clarke
May 1, 1968
×

Citation

Clarke, K. (1968a, May 01). Problems of fact-finding in marketing to farmers. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/problems-of-fact-finding-in-marketing-to-farmers