Abstract:
Most market surveys, for reasons of cost, are generally limited to owners of cars within particular sectors; the definition generally includes people who have bought a car of the type specified in recent years. Necessarily within such a sample there will be many who are still a long way away from their next purchase and many who are a long way from their last purchase. In other words, we are taking people at different points in consideration down the funnel of decision- making. The paper presents the results of a survey conducted in August 1995 which was restricted to new car buyers in the United Kingdom market.
Research Papers
A new approach to measuring the customer's relationship with the brand
Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Roger S. Parkyn
 
June 15, 1992
Research Papers
Brand knowledge
Catalogue: Automotive 2006
Authors: Melanie Brenninkmeyer, Chris Davis
Company: GfK
February 27, 2006
Magazines
Marketing and Research Today (May 1993)
Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
 
May 1, 1993
