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Research papers

Consumption as self-building

There seems to be a somewhat contradictory tendency both towards a homogenization of life styles and towards fragmentation accompanied with a growing emphasis on individuality. The contradictory trends actualize a need for a deeper analysis of the...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Authors: Pasi Falk, J. P. Roos
June 15, 1991

Research papers

Both sides of the coin

The number of women with a paid job in the Netherlands is growing rapidly. Of course, having a job has implications on the amount of money, time and contacts one has. But the list of topics that are affected is much larger.To study what implications...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Authors: Barbara Prassek, Judith E. J. Bloks
Company: NIPO
June 15, 1991

Research papers

Package design

This presentation deals with the growing importance of package design as a tool for strategic marketing decisions.This is the reason for which it is important to realize how designers involved in this area have transformed their traditional craftsmen...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Maurizio di Robilant
June 15, 1991

Research papers

Setting the table in Italy

The following paper focuses on Italy's present relationship between food consumption patterns - and possible future developments - and shapes and objects used for laying the table. The paper is based on reflections resulting from several researches...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Cristina Nava
June 15, 1991

Research papers

The social psychological basis of individualisation in consumer lifestyles and demand

Individualism in Western countries has come about through psychological and socio-cultural factors: human needs for a separate, distinctive identity in comparison with others. This requires secure attachments and core group affiliations, on top of...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Alan Branthwaite
Company: KANTAR TNS Malaysia
June 15, 1991

Research papers

Duty free

This research programme was carried out with a marketing, not a technical, objective. In a situation where multinational throngs of travellers mill around together in the duty-free environment, it was imperative to find ways of directing products at...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Authors: Diana Hardie, Margaret Holmes
June 15, 1991

Research papers

European consumers and environmental behaviour

The environmentalism movement has the potential to significantly change marketing in the 90's, not only in Europe, but throughout the developed world. Although the issue has been widely publicised, most recently in reference to the Gulf war,...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Authors: Brian Voller, Andreas Winkler
Company: GfK
June 15, 1991

Research papers

Value-based segmentation, social change and consuming orientations

Market segmentation is a way of solving problems of mass marketing. All kind of segmentations and typologies have become more and more popular. If these are to be useful, they must assist to understanding of consuming habits of target groups. At the...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Marttl Puohiniemi
June 15, 1991

Research papers

A little chopping might save the trees

Direct marketing is increasing in popularity as a means of selling to the consumer and business customer, it is nevertheless one of the most wasteful and ineffective forms of marketing. Direct marketers talk glibly of 2% effective rates from a...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: David Pring
June 15, 1991