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Package design

Date of publication: June 15, 1991

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Author: Maurizio di Robilant

Abstract:

This presentation deals with the growing importance of package design as a tool for strategic marketing decisions.This is the reason for which it is important to realize how designers involved in this area have transformed their traditional craftsmen activity in a new consultancy role to the companies top-management. A profile of today's Package Design strategic power is outlined in theory and through examples. The paper is concluded with the presentation of some case-histories illustrating the results of the application of our work method.

Maurizio di Robilant

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Dynamic package design and optimization in the Internet era

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Rachel Katz, Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Madhu Manchaiah

Company: Moskowitz Jacobs Inc.

February 1, 2004

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Citation

Katz, Moskowitz, Gofman, Ma and Manchaiah (2004a, February 01). Dynamic package design and optimization in the Internet era. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/dynamic-package-design-and-optimization-in-the-internet-era


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The quantum package

Catalogue: Seminar 1980: Information Systems In Action

Author: Mark Katz

 

June 15, 1980

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Katz, M. (1980a, June 15). The quantum package. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-quantum-package


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The package is the last message

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Daniel W. Drummond

 

September 1, 1974

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Citation

Drummond, D. W. (1974a, September 01). The package is the last message. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-package-is-the-last-message


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Citation

di Robilant, M. (1991a, June 15). Package design. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-package-is-the-last-message