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Package design

Date of publication: June 15, 1991

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand

Author: Maurizio di Robilant

Abstract:

This presentation deals with the growing importance of package design as a tool for strategic marketing decisions.This is the reason for which it is important to realize how designers involved in this area have transformed their traditional craftsmen activity in a new consultancy role to the companies top-management. A profile of today's Package Design strategic power is outlined in theory and through examples. The paper is concluded with the presentation of some case-histories illustrating the results of the application of our work method.

Maurizio di Robilant

Author

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Research Papers

Segmenting consumers world-wide

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: Howard R. Moskowitz

 

September 1, 1999

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Citation

Moskowitz, H. R. (1999a, September 01). Segmenting consumers world-wide . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/segmenting-consumers-world-wide-


Research Papers

New product launches

Catalogue: Consumer Insights 2005

Authors: Marian Sudbury, Shizuka Pye

Companies: Mars Wrigley, Harris Interactive (Europe)

November 15, 2005

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Citation

Sudbury and Pye (2005a, November 15). New product launches. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/new-product-launches


Research Papers

Coffee mavens and the global search for the ultimate experience

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Roberto Cappuccio, Peter Kenny

Company: Colmar Brunton

March 20, 2011

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Citation

Cappuccio and Kenny (2011a, March 20). Coffee mavens and the global search for the ultimate experience. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/coffee-mavens-and-the-global-search-for-the-ultimate-experience


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Citation

di Robilant, M. (1991a, June 15). Package design. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/coffee-mavens-and-the-global-search-for-the-ultimate-experience