Resources Library by ANA

Understanding youth

Young consumers have always been a difficult audience to researchbecause first, they are difficult to reach using traditional researchmethods, and secondly, they are often not as expressive as adults incommunicating their opinions. This said, the...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: John Geraci, Peter Silsbee, Sarah Fauth, Jennifer Campbell

Company: Harris Interactive (Europe)

November 1, 2000

Research World (September 2007)

It is challenging to look at market research in this light and to inspect more closely how this sector performs in relation to comparable disciplines. Also to analyse which companies provide renewal and continually respond to changes in the market...

Catalogue: Research World 2007

Author: ESOMAR B.V.

September 1, 2007

Web 2.0 market research

This article will investigate new interactive forms of the Internet in terms of their advantages and disadvantages for market research.Based on the hypothesis that within a group of active Web 2.0 protagonists and residents of virtual worlds the...

Catalogue: Panel Research 2007

Authors: Harald Markut, Otto Hellwig

Company: respondi

October 28, 2007

Co-creating insights

Many brands over the years have talked the talk in terms of being a customer driven organisations, but this has often meant little more than brand teams attending a few customer immersion sessions and testing a few ideas in focus groups and through...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Andrew Needham, Philip McNaughton

Company: Face

February 11, 2009

Global language solutions for your virtual research

Going virtual with your research? Join Jill Bishop at Multilingual Connections as she discusses best practices in translation when conducting digital research across languages and cultures.

Catalogue: ESOMAR TV: North America & Europe at Home

Author: Jill Kushner Bishop

Company: Multilingual Connections

April 30, 2020

Work remotely, not alone: How fast can you decentralise your knowledge?

Remote work has gone from cultural perk to the new reality. And while IT can quickly scale up tools like real-time video and chat, it's harder to implement new processes and tools for the asynchronous, spontaneous and agile work of teams usually...

Catalogue: Webinars 2020

Author: Thor Olof Philogène

Company: Stravito

May 12, 2020

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of native content, which is now an $8 billion industry? BBC's Science of Engagement research aims to answer these burning questions for...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sally Wu, Patrick Fagan, Andrew Tenzer

May 19, 2016

Desk research

The chapter is split into two sections: the first dealing with the uses and practices of desk research - what is desk research, what it can do, who undertakes it and in what circumstances; the second covering the all-important question of sources of...

Catalogue: Consumer Market Research Handbook

Author: Nigel Newson-Smith

August 1, 1986

Research World (January 2004)

We will also try to shed more light on the international dimensions of the profession, which new developments and breakthroughs are worth noting, and what are the cross-cultural contributions of existing approaches and tools. And on an increasing...

Catalogue: Research World 2004

Author: ESOMAR B.V.

January 1, 2004