Insights platforms explained

Date of publication: December 17, 2020

Catalogue: Webinars 2020


An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the business, drive intelligence and research new insights.

Leading brands like Colgate-Palmolive, Mondelez and Prudential, who have successfully deployed platforms to become insights-driven, are reporting big gains on two fronts ? efficiency and effectiveness. When they equip their businesses to self-service answers to questions, they save stakeholders as much as one day a week searching for information, while experts use their time to advise the business with insights for winning decisions. For example, 80% of success factors in innovation are insight-related (Greenbook) while evidence-driven advertising delivers twice the growth (McKinsey).

Join this webinar to learn why becoming insights-driven is a journey with an insights platform:

- Start your journey by equipping business managers to find insights that answer their questions

- Take the next step with a digital workspace where experts use their insights asset to advise the business, drive intelligence and engage stakeholders

- Close the loop by researching new insights on the same platform

In the session, you will also learn from best practices and see how you can measure business impact. Register now to ensure your team is ahead of the curve in 2021.

Elizabeth P. Morgan


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Tim Burge


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