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Videos
Is Reality a Hallucination?
Catalogue: North America 2024 - Innovation
Authors: Frank Pica, Michael Wright, Enes Gokce, Michael Nestrud
Company: Native AI
July 5, 2024
Research papers
Stuck in Neutral
This paper challenges our perceptions of innovation and invites researchers to view consumers through a new lens. It argues we are not living in an age of innovation and that a plateau has likely been reached. It introduces the concept of an...
Catalogue: North America 2024 - Innovation
Author: Damian Loscher
Company: IPSOS
July 5, 2024
Research papers
Is Reality a Hallucination?
The human brain is truly a complex machine. Through rigorous testing and observation, scientists have begun to map neural connections and cognitive processes required to complete certain tasks. How humans respond to survey questions has been the...
Catalogue: North America 2024 - Innovation
Authors: Frank Pica, Michael Wright, Enes Gokce, Michael Nestrud
Company: Native AI
July 5, 2024
Research papers
The Formula to Decoding the Future of Infant Nutrition
How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum
Companies: Cargill, TRIPTK
November 22, 2023
Research papers
Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?
Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....
Catalogue: Asia Pacific 2023 - Innovation
Authors: Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty
November 22, 2023
Videos
Generation Create!
The beauty industry is on a strong growth trajectory. Definitions of beauty are changing, the value of sustainability and the importance of self-care are growing and the role of influencers is evolving. The industry's growth is further fuelled by...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler
November 22, 2023
Videos
The Formula to Decoding the Future of Infant Nutrition
How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum
November 22, 2023
Research papers
