Abstract:

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys. This paper showcases findings from a cutting-edge experimental study on the effective incorporation of synthetic video AI avatars (of researchers and/or research moderators), into quantitative consumer research in Asia. A video AI avatar is an AI-generated synthetic actor that looks and sounds exactly like a real person.