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Research papers

Geographical segmentation (French)

Geographic segmentation is one of the latest new developments in market surveys. This method is aimed at answering two major questions: - in a given area, what is the consumption structure? are there geographical areas in which such and such a...

Catalogue: ESOMAR Congress 1987
Authors: Stephane Corre, Jean-Marie Bouroche
September 1, 1987

Research papers

Geographical segmentation

Geographic segmentation is one of the latest new developments in market surveys. This method is aimed at answering two major questions: - in a given area, what is the consumption structure? are there geographical areas in which such and such a...

Catalogue: ESOMAR Congress 1987
Authors: Jean-Marie Bouroche, Stephane Corre
September 1, 1987

Research papers

Geographic marketing in financial institutions

This paper describes the reasons which have led us to use Geographical Information System technology at Banco Central Hispanoamericano, the procedures followed to implement the project, the information systems used, the achievements obtained and...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Author: Alberto Vilalta Calmet
May 1, 1996