Abstract:
Geographic segmentation is one of the latest new developments in market surveys. This method is aimed at answering two major questions: - in a given area, what is the consumption structure? are there geographical areas in which such and such a product is consumed? This communication is intended to outline the major hypotheses which led up to thinking about a typology regarding communities and to demonstrate that this factor discriminates between different behaviors, and to examine the conditions under which they are applied to marketing studies and research.
This could also be of interest:
Research Papers
Geographical segmentation
Catalogue: ESOMAR Congress 1987
Authors: Jean-Marie Bouroche, Stephane Corre
 
September 1, 1987
Research Papers
Industrial market segmentation
Catalogue: Seminar 1981: Industrial Marketing Research
Author: Laszlo Unger
Company: Givaudan
October 1, 1981
Research Papers
Market segmentation
Catalogue: The European Marketing Research Review 1970
Author: Jacques Durand
 
June 15, 1970
