Geographic marketing in financial institutions

Date of publication: May 1, 1996


This paper describes the reasons which have led us to use Geographical Information System technology at Banco Central Hispanoamericano, the procedures followed to implement the project, the information systems used, the achievements obtained and other considerations to be taken into account by any business which plans to carry out a project of this kind. We may define a Geographical Information System as an element integrating corporate databases which permits a relationship to be established between the different concepts according to their geographic location. Geographical Information System technology, initially used in universities, the government and utilities (water, gas, electricity, etc.) has now been applied in many different sectors, principally in those which need a spatial conception of information.

Alberto Vilalta Calmet


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