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Videos

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga
Company: InSites Consulting
June 15, 2013

Videos

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Erkan Balkan, Joeri Van den Bergh, Tom De Ruyck
Company: InSites Consulting
June 15, 2013

Videos

Fishbowl

The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Annelies Verhaeghe
Company: InSites Consulting
June 15, 2012