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Brand purpose: Love it or hate it

Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Sara Picazo Lutton, Rob Turnbull
Company: Twitter
October 3, 2019

Videos

Have I got news for you?!

What did you last read on Twitter? The latest news event? The score from yesterday's football match? Imagine if brands could spread their messages as efficiently as information flows on Twitter. Our research takes the first steps in that direction.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Sara Picazo Lutton
Company: Twitter
December 12, 2018

Research papers

Look who's talking?!

Twitter celebrates its 10th anniversary this year and it has rapidly become part of our everyday language; hashtags are everywhere, from the menu at your local restaurant to the evening news. But - exactly how has Twitter impacted our culture and the...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sara Picazo Lutton, Cecily Long
Companies: Flamingo, Twitter
November 16, 2016

Videos

Ceremony: Peter Cooper Excellence Award Winner

The 2016 Peter Cooper Excellence Award Winner: Look Who's Talking?!: Exploring the impact Twitter has had on language and culture by Cecily Long and Sara Picazo.

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Finn Raben, Simon Patterson, Cecily Long, Sara Picazo Lutton
June 15, 2016

Videos

Look who's talking?!

Twitter celebrates its 10th anniversary this year and it has rapidly become part of our everyday language; hashtags are everywhere, from the menu at your local restaurant to the evening news. But - exactly how has Twitter impacted our culture and the...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sara Picazo Lutton, Cecily Long
Companies: Flamingo, Twitter
June 15, 2016