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Brand purpose: Love it or hate it

Date of publication: October 3, 2019

Catalogue: Client Summit 2019- Autumn Edition

Company: Twitter

Authors: Sara Picazo Lutton, Rob Turnbull

Abstract:

Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.

Sara Picazo Lutton

Author

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Rob Turnbull

Author

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Research Papers

MR and IT

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Clive Nancarrow, Julie Tinson, Merlin Stone, Martin Oxley

 

February 1, 2004

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Citation

Nancarrow, Tinson, Stone and Oxley (2004a, February 01). MR and IT. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/mr-and-it

Love and Hate

Catalogue:

Author: Marta Bierca

Companies: WiseRabbit,

October 13, 2025

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Citation

Bierca, M. (2025a, October 13). Love and Hate. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/love-and-hate


Videos

(Con-)figure it out!

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl

 

June 15, 2014

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Citation

Bilgram, Stadler and Stahl (2014a, June 15). (Con-)figure it out!. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/-con--figure-it-out--8152


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Picazo Lutton and Turnbull (2019a, October 03). Brand purpose: Love it or hate it. ANA - ESOMAR. Retrieved February 17, 2026, from


https://ana.esomar.org/documents/-con--figure-it-out--8152