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Brand purpose: Love it or hate it

Date of publication: October 3, 2019

Catalogue: Client Summit 2019- Autumn Edition

Company: Twitter

Authors: Sara Picazo Lutton, Rob Turnbull

Abstract:

Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.

Sara Picazo Lutton

Author

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Rob Turnbull

Author

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Research Papers

MR and IT

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Clive Nancarrow, Julie Tinson, Merlin Stone, Martin Oxley

 

February 1, 2004

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Nancarrow, Tinson, Stone and Oxley (2004a, February 01). MR and IT. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/mr-and-it


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(Con-)figure it out!

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl

 

June 15, 2014

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Bilgram, Stadler and Stahl (2014a, June 15). (Con-)figure it out!. ANA - ESOMAR. Retrieved June 23, 2025, from


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If it ain't broke, fix it anyway

Catalogue: ESOMAR Net Effects 5 2002

Authors: Ian Horritt, Joseph Brown

Company: DVL Smith Ltd

February 3, 2002

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Horritt and Brown (2002a, February 03). If it ain't broke, fix it anyway . ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Picazo Lutton and Turnbull (2019a, October 03). Brand purpose: Love it or hate it. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/if-it-ain-t-broke-fix-it-anyway-