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Research papers

The contribution of qualitative research to the presidential campaign of Vicente Fox (Spanish)

Within the framework of theoretical and methodological reflection about the discussion group, this paper describes how qualitative research was used in the campaign of Vicente Fox, the new President of Mexico. Qualitative research provided the...

Catalogue: Latin America 2001
Authors: Guido Lara, Soledad Rojas
May 1, 2001
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Citation

Lara and Rojas (2001a, May 01). The contribution of qualitative research to the presidential campaign of Vicente Fox (Spanish). ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-the-presidential-campaign-of-vicente-fox-spanish-


Research papers

Politicians on the political market in Poland

This paper discusses the political marketing problems inherent in the Polish new democracy. Since 1989 the political system has been developing in a state of constant change. It was very hard for voters to grasp the programs, goals and ideas...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Lena Kolarska-Bobinska, Piotr Starzynski
September 1, 1994
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Citation

Kolarska-Bobinska and Starzynski (1994a, September 01). Politicians on the political market in Poland. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/politicians-on-the-political-market-in-poland


Research papers

Public opinion concerning television's coverage of politics

Politicians and broadcasters alike concerned that the balance of television coverage should be fair to all side's during elections and over those much longer periods between them. In the production of news and current affairs, the BBC's Charter and...

Catalogue: Seminar 1986: Opinion Polls
Author: Robert Towler
June 15, 1986
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Citation

Towler, R. (1986a, June 15). Public opinion concerning television's coverage of politics. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/public-opinion-concerning-television-s-coverage-of-politics


Research papers

The use of computer simulations in forward planning

This paper describes how a set of simulation programmes, grouped under the acronym WANDA, can be used to increase the contribution of sample survey data to forward planning. The problem taken as an example is the construction of a model of voting...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: John Clemens
September 1, 1973
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Citation

Clemens, J. (1973a, September 01). The use of computer simulations in forward planning. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-use-of-computer-simulations-in-forward-planning