Back

The use of computer simulations in forward planning

Date of publication: September 1, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: John Clemens

Abstract:

This paper describes how a set of simulation programmes, grouped under the acronym WANDA, can be used to increase the contribution of sample survey data to forward planning. The problem taken as an example is the construction of a model of voting behaviour and how this could be used by a political party to plan an effective electoral strategy. The WANDA programmes are particularly applicable in the area of persuasion; in the development and testing of 'best' persuasion strategies.

John Clemens

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The computer in media planning

Catalogue: ESOMAR/WAPOR Conference 1965

Author: M. H. J. Webb

 

June 15, 1965

×

Citation

Webb, M. H. (1965a, June 15). The computer in media planning . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-computer-in-media-planning-


Research Papers

Opportunities created by the use of a computer

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Guy Sutcliffe

 

June 15, 1969

×

Citation

Sutcliffe, G. (1969a, June 15). Opportunities created by the use of a computer. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/opportunities-created-by-the-use-of-a-computer


Research Papers

Exploring markets with agent-based computer simulations

Catalogue: Congress 2008: Frontiers

Authors: David Perroud, Roger A. Parker

 

September 26, 2008

×

Citation

Perroud and Parker (2008a, September 26). Exploring markets with agent-based computer simulations. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/exploring-markets-with-agent-based-computer-simulations


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Clemens, J. (1973a, September 01). The use of computer simulations in forward planning. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/exploring-markets-with-agent-based-computer-simulations