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The use of computer simulations in forward planning

Date of publication: September 1, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: John Clemens

Abstract:

This paper describes how a set of simulation programmes, grouped under the acronym WANDA, can be used to increase the contribution of sample survey data to forward planning. The problem taken as an example is the construction of a model of voting behaviour and how this could be used by a political party to plan an effective electoral strategy. The WANDA programmes are particularly applicable in the area of persuasion; in the development and testing of 'best' persuasion strategies.

John Clemens

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Research Papers

The computer in media planning

Catalogue: ESOMAR/WAPOR Conference 1965

Author: M. H. J. Webb

 

June 15, 1965

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Citation

Webb, M. H. (1965a, June 15). The computer in media planning . ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-computer-in-media-planning-


Research Papers

Opportunities created by the use of a computer

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Guy Sutcliffe

 

June 15, 1969

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Citation

Sutcliffe, G. (1969a, June 15). Opportunities created by the use of a computer. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/opportunities-created-by-the-use-of-a-computer


Research Papers

Exploring markets with agent-based computer simulations

Catalogue: Congress 2008: Frontiers

Authors: David Perroud, Roger A. Parker

 

September 26, 2008

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Citation

Perroud and Parker (2008a, September 26). Exploring markets with agent-based computer simulations. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/exploring-markets-with-agent-based-computer-simulations


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Citation

Clemens, J. (1973a, September 01). The use of computer simulations in forward planning. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/exploring-markets-with-agent-based-computer-simulations