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The use of computer simulations in forward planning

Date of publication: September 1, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: John Clemens

Abstract:

This paper describes how a set of simulation programmes, grouped under the acronym WANDA, can be used to increase the contribution of sample survey data to forward planning. The problem taken as an example is the construction of a model of voting behaviour and how this could be used by a political party to plan an effective electoral strategy. The WANDA programmes are particularly applicable in the area of persuasion; in the development and testing of 'best' persuasion strategies.

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