Back

The use of computer simulations in forward planning

Date of publication: September 1, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: John Clemens

Abstract:

This paper describes how a set of simulation programmes, grouped under the acronym WANDA, can be used to increase the contribution of sample survey data to forward planning. The problem taken as an example is the construction of a model of voting behaviour and how this could be used by a political party to plan an effective electoral strategy. The WANDA programmes are particularly applicable in the area of persuasion; in the development and testing of 'best' persuasion strategies.

John Clemens

Author

This is a long description of some author details.

Research Papers

A comparative analysis of voting and voters in Germany and the United Kingdom

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: John Clemens, Kurt Galler

Company: Marplan Forschungsgesellschaft mbH

June 15, 1980

×

Citation

Clemens and Galler (1980a, June 15). A comparative analysis of voting and voters in Germany and the United Kingdom. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/a-comparative-analysis-of-voting-and-voters-in-germany-and-the-united-kingdom


Research Papers

Voting behaviour

Catalogue: ESOMAR Congress 1966

Authors: Crossley Thornton, John Clemens

 

September 1, 1966

×

Citation

Thornton and Clemens (1966a, September 01). Voting behaviour. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/voting-behaviour


Research Papers

Reliability and sensitivity of research surveys

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Norman L. Webb

Company: Gallup International Association

June 15, 1983

×

Citation

Webb, N. L. (1983a, June 15). Reliability and sensitivity of research surveys. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/reliability-and-sensitivity-of-research-surveys


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Clemens, J. (1973a, September 01). The use of computer simulations in forward planning. ANA - ESOMAR. Retrieved February 07, 2023, from


https://ana.esomar.org/documents/reliability-and-sensitivity-of-research-surveys