Abstract:
This paper describes how a set of simulation programmes, grouped under the acronym WANDA, can be used to increase the contribution of sample survey data to forward planning. The problem taken as an example is the construction of a model of voting behaviour and how this could be used by a political party to plan an effective electoral strategy. The WANDA programmes are particularly applicable in the area of persuasion; in the development and testing of 'best' persuasion strategies.
Research Papers
A comparative analysis of voting and voters in Germany and the United Kingdom
Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Authors: John Clemens, Kurt Galler
Company: Marplan Forschungsgesellschaft mbH
June 15, 1980
Research Papers
Voting behaviour
Catalogue: ESOMAR Congress 1966
Authors: Crossley Thornton, John Clemens
 
September 1, 1966
Research Papers
Reliability and sensitivity of research surveys
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Norman L. Webb
Company: Gallup International Association
June 15, 1983
