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Research papers

Moving marketing research activities to the Internet

Marketing research is a multi-dimensioned discipline. There are alternatives as to how one might go about reducing the risk of a bad decision. So, while the role of research, may be pretty simple, exactly what research to conduct in a given situation...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Karl Irons
June 15, 2000
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Citation

Irons, K. (2000a, June 15). Moving marketing research activities to the Internet . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/moving-marketing-research-activities-to-the-internet-


Research papers

Office-based data collection

This survey was to form part of an Incentive Programme comprising all staff at all of the bank’s 260 branch offices throughout Sweden. Within this framework both selected economic key ratios and customer satisfaction are measured at branch...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Per Lundgren
June 15, 2000
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Citation

Lundgren, P. (2000a, June 15). Office-based data collection. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/office-based-data-collection-5572


Research papers

How internet advertising works

The rapid increase in the number of people who can and do access the Internet, has resulted in similarly strong increases in the amount of money spent for online advertising. This increase in spending makes it more and more important that the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Rex Briggs, Horst Stipp
June 15, 2000
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Citation

Briggs and Stipp (2000a, June 15). How internet advertising works . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-internet-advertising-works-


Research papers

Research methods on the Web

As the Internet has now become a legitimate and often critical business medium, it has also forced those of us in the market research profession to confront a wide assortment of new challenges, including reevaluating traditional market research...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Caroline Eichman
June 15, 2000
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Citation

Eichman, C. (2000a, June 15). Research methods on the Web. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-methods-on-the-web-5574


Research papers

Untangling the European web

Does online advertising belong on the media plan? In 1998 the answer was certainly yes, but to what extent? This issue is of increasing importance as clients are very well aware that traditional media are not as good as they used to be at reaching...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Susanna Rehbein, Jennifer Baum
June 15, 2000
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Citation

Rehbein and Baum (2000a, June 15). Untangling the European web. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/untangling-the-european-web-5580


Research papers

Research, politics, and the web can mix

This paper presents results of a conjoint measurement study on a political platform. In terms of process, the paper first presents activities needed to take conjoint measurement from a personal interview to the Internet. In terms of results, the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Authors: Howard R. Moskowitz, Alex Gofman, Prasad Tangaturthy, Madhu Manchaiah, Dorit Cohen
June 15, 2000
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Citation

Moskowitz, Gofman, Tangaturthy, Manchaiah and Cohen (2000a, June 15). Research, politics, and the web can mix. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-politics-and-the-web-can-mix


Research papers

The impact of e-Business revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. It first evolved slowly, from the early bartering and transfer of flints and metals between local communities. Over time, the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Simon Duke
June 15, 2000
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Citation

Duke, S. (2000a, June 15). The impact of e-Business revolution . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-impact-of-e-business-revolution-