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Moving marketing research activities to the Internet

Date of publication: June 15, 2000

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Author: Karl Irons

Abstract:

Marketing research is a multi-dimensioned discipline. There are alternatives as to how one might go about reducing the risk of a bad decision. So, while the role of research, may be pretty simple, exactly what research to conduct in a given situation is a more complicated issue. Now, with the emergence of the Internet, that complexity has increased.

Karl Irons

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Chisholm, J. (1998a, June 15). Using the Internet to measure customer satisfaction. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/using-the-internet-to-measure-customer-satisfaction


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Comley, P. (1996a, November 01). Internet surveys . ANA - ESOMAR. Retrieved April 19, 2024, from


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Citation

Irons, K. (2000a, June 15). Moving marketing research activities to the Internet . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/internet-surveys-