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Research papers

The Vodafone weekend experience

Project Entanglement required a team of both qualitative and quantitative researchers to work closely together and involved a challenging brief requiring an innovative solution. The project demanded a non-linear evolution of insights; the project...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Lee Ryan, Galina Mitchelhill, Sarah Gibbons
November 10, 2002
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Citation

Ryan, Mitchelhill and Gibbons (2002a, November 10). The Vodafone weekend experience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-vodafone-weekend-experience