The Vodafone weekend experience

Date of publication: November 10, 2002

Abstract:

Project Entanglement required a team of both qualitative and quantitative researchers to work closely together and involved a challenging brief requiring an innovative solution. The project demanded a non-linear evolution of insights; the project objectives demanded quantification with respondents simultaneously as the qualitative work (due to time constraints) which included conjoint experiment; and the research experience itself needed to communicate the brand values of the client.

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