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Calva, Gomez and Garza (1997a, May 01). Strategic marketing information system . ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/strategic-marketing-information-system-
Halpern and Nelson (1983a, January 26). Research findings and the creative process. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/research-findings-and-the-creative-process
Halpern, R. S. (1981a, August 23). The position and role of research within strategic marketing planning. ANA - ESOMAR. Retrieved April 28, 2024, from
Devin, Maat, Leitner and Mielke (1980a, September 01). Competence of marketing research within larger companies. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/competence-of-marketing-research-within-larger-companies
Stahel, H. W. (1977a, February 02). BASIS. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/basis
Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/advertising-works
Nowak and Wilson (1971a, June 15). A continuing world-wide research programme. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/a-continuing-world-wide-research-programme