You searched for: "*"

The results has been filter on Authors containing Werner Retzlaff.
ANA has found 2 results for you, in 279 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

M.M.I.S- From information to action

A MMIS still is a sensitive, fragile plant. There is a need to cultivate it properly, unless we do not want to take the risk, that the fascination, which came along with the idea to install a MMIS, turns into frustration. So, my critical attitude is...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Werner Retzlaff
January 25, 1984
×

Citation

Retzlaff, W. (1984a, January 25). M.M.I.S- From information to action. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/m-m-i-s--from-information-to-action


Research papers

Tymcon service 1

Marketing people need a flexible computerized tool to analyze, plan, model and forecast changing marketing situations. They need to constantly ask those countless, hypothetical "what-if" questions across many variables. But they also need an...

Catalogue: Seminar 1980: Information Systems In Action
Author: Werner Retzlaff
June 15, 1980
×

Citation

Retzlaff, W. (1980a, June 15). Tymcon service 1 . ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/tymcon-service-1-