Abstract:
A MMIS still is a sensitive, fragile plant. There is a need to cultivate it properly, unless we do not want to take the risk, that the fascination, which came along with the idea to install a MMIS, turns into frustration. So, my critical attitude is not directed against MMIS and its value for the company. Instead, the reason and the purpose of the critical position is to focus the attention upon a couple of factors, which are parts of the organisational, psychological and economic environment, in which the decision for or against a MMIS is made and in which it is used. Hopefully this approach can help in another way and in addition to the many MMIS presentations, which have already been made, explaining, how important they are, how well they work, how nicely they have been designed, how powerful they are and last, but not least, how easily they can be handled.
This could also be of interest:
Research Papers
                        
                             The contribution of M.M.I.S. to effective industrial marketing management
                            
                        
                        The contribution of M.M.I.S. to effective industrial marketing management                    
                
                                Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Milan Jurse
 
 June 15, 1987
 June 15, 1987
                            Research Papers
                        
                             Report back from working groups
                            
                        
                        Report back from working groups                    
                
                                Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Mark Katz, Barry Mahon
 
 June 15, 1987
 June 15, 1987
                            Research Papers
                        
                             Solving the problem of data complexity and information overload
                            
                        
                        Solving the problem of data complexity and information overload                    
                
                                Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Andrea Traverso
 
 June 15, 1990
 June 15, 1990
                             
				